A pioneering event dedicated to women’s sports is set to launch at the prestigious Cannes Lions International Festival of Creativity. The Deep Blue Women’s Sports Yacht Club, organized by Deep Blue Sports + Entertainment and supported by JPMorganChase and Genius Sports, will take place from June 16 to 18, 2025. This exclusive gathering will feature a Wellness Oasis, offering daily sessions on wellness and mental health led by industry leaders. Notable participants include Olympic champion Allyson Felix, World Cup winner Ashlyn Harris, and Peloton executive Kirsten Ferguson. The program includes panel discussions, live podcasts, and networking opportunities aimed at fostering partnerships in the burgeoning women’s sports market.
Exclusive Beachside Experience Showcasing Women's Sports
In the vibrant setting of Cannes, the newly refurbished Maëma beachfront venue will host an extraordinary three-day experience for professionals in the women’s sports sector. Organizers have designed a schedule packed with activities that emphasize both professional development and personal well-being. Among its highlights, the Wellness Oasis provides attendees with essential tools for maintaining their physical and mental health amidst the festival's dynamic atmosphere. Key figures in the sports world will share insights during interactive panels, contributing to meaningful dialogues about the future of women’s sports. Backed by influential partners like Genius Sports and JPMorganChase, this event aims to strengthen connections between global marketing experts and athletes.
From a journalist's perspective, the Women’s Sports Yacht Club represents a significant step forward in elevating the profile of women’s sports globally. It not only offers an engaging platform for networking but also underscores the increasing commercial viability of the sector. As major brands increasingly invest in purpose-driven initiatives, such events highlight the potential for sustainable growth through collaboration and innovation. This gathering could inspire other industries to adopt similar strategies focused on community engagement and long-term impact.