In Wilmington, North Carolina, the story of Rude Bwoys Jerk Grill BBQ food truck is one of resilience and remembrance. Tito Ortiz, the owner, initially launched the business in 2020 with his family after facing unemployment due to the pandemic. Despite achieving success, Ortiz faced an unimaginable tragedy when he lost his son, Xavier, last year. The emotional toll led him to temporarily close the truck and seek solace in a regular job. However, driven by the memory of Xavier’s encouragement and the unwavering support from the community, Ortiz found the strength to reopen the food truck. Today, Rude Bwoys Jerk Grill BBQ continues to thrive, serving as a living tribute to Xavier’s memory.
Tito Ortiz always dreamed of running his own business. When the pandemic hit, he saw an opportunity to turn that dream into reality. Alongside his wife and son, Xavier, they pooled their savings—$15,000—and invested in equipment for the food truck. The venture quickly gained popularity, but life took an unexpected turn. Xavier’s untimely death left Ortiz devastated. He described it as a daily struggle to cope with the loss, especially knowing that Xavier had just graduated high school at the age of 18. The cause of death was linked to pills laced with fentanyl, a tragic consequence of youthful experimentation.
For a while, Ortiz stepped away from the food truck, seeking refuge in a more stable job. Yet, the memory of Xavier’s final words echoed in his mind. “Don’t give up,” Xavier had urged. This advice became a beacon of hope for Ortiz, guiding him back to the business that meant so much to both of them. Reopening the food truck wasn’t easy; some days were particularly challenging, especially when encountering customers who knew Xavier. But each interaction reminded Ortiz of why he couldn’t let go of this dream.
The community rallied around Ortiz, offering support and encouragement. Their kindness reinforced his decision to keep the food truck running. For Ortiz, continuing the business is not just about financial success—it’s about honoring Xavier’s legacy. Moving forward, Ortiz remains committed to the truck, knowing that every day it operates brings joy and pride to the memory of his son. The journey has been tough, but it has also been a path toward healing and fulfillment.